Email Targeting, Publishing & Tracking System Overview: The Dashboard's Email Publishing & Tracking system is a completely non-technical tool that allows you to create simple bulk emails or targeted emails to virtually any cross-section of your customer database using an easy to use template system.  Take your email marketing and promotions to a new level with this world class email management system.  In just a few steps, create rich text graphical email newsletters with no HTML or programming, target them based on multiple criteria, then schedule for delivery at any time!  Easily create trackable links and track your email by number read and number of links clicked-thru.  The Dashboard gives you the ability to see tracking results on a per-link click-through basis in real-time!

How You Can Use It:

• Send targeted promotional offers to your customers based on region, demographics, gender, age, purchase history and more
• Create weekly or monthly newsletters highlighting your hottest products and services, and track which links are the most popular
• Sell products or services directly from your emails using "add to cart" buttons
• Sell advertising in your email newsletters and provide click-thru reports to your advertisers
• Create internal newsletters to keep your company up to date on the latest company news - and you'll even know who read and who did not!

How It Works:

The Dashboard Email Targeting, Publishing and Tracking tool set provides you with all the power you need to create, publish, target, deliver and track mass emails to your database, mailing list, customers, members, or imported list of email addresses.

Sending an email is a simple process:

1. Select the group or groups you would like to target based on multiple criteria, including zip code range, age, gender, demographics, past purchases, membership status, custom defined data fields and much more.

2. Enter your email content. This can be done using the Dashboard's intuitive graphical word processor component, complete with spell check, or you can rapidly email existing Dashboard content (including news stories, event calendar, journal entries, surveys, etc.) by using "build view", which allows you to create your email quickly using a simple system of checkboxes.

3. Define which links you would like to track. The Dashboard system automatically creates read tracking for each email, as well as built-in unsubscribe links.

4. Schedule your email for auto delivery. To do this, you simply select the date and time you would like your email delivered using the Dashboard's convenient calendar controls.

All email history is saved within the Dashboard for future reference and reporting.  Track and view comprehensive reports including real-time progress, response rates, click-through percentages, unsubscribed numbers and more.  A convenient "duplicate" function allows you to quickly edit, re-target and resend past emails.

Highlighted Features:

Target Emails Based on Search Criteria, Location, Demographics
The Dashboard's email targeting system provides you with advanced features to quickly and accurately segment and target your email list.  Create groups based on standard filtering, such as miles around a particular zip code, telephone area code, city, state, country, age range, gender and more, or set up groups according to dynamic data, such as shopping habits, email responses, survey results, membership status, download purchases and more. Also create filters based on admin defined fields, which could include any data your business needs to track such as favorite website, nickname, shoe size, etc.

Create Graphic Rich Email from Email Newsletter Templates
Add unlimited attractive HTML email templates within the Dashboard for use with any of your emails.  Define a standard news letter template, a separate template for marketing, sales and promotions and yet another template for customer service type emails.  Easily apply templates with a single click, enter your message, and your graphic rich email is ready to send!

Define and Create Tracking Links
Track links within email every time using the Dashboard's easy-to-use link tracking system.  Track click-thru rates automatically or manually for more precise link placement.  Links can be tracked from images, titles, or even inside the body of paragraphs.  The Dashboard automatically takes care of tracking the read rates and adding email unsubscribe links.

Publish and Schedule Email for Delivery
Create your email and save it to the Dashboard database for use at any time.  When you're ready to send your email, schedule it for deployment any time you choose.  Edit email, change parameters or change design template any time prior to release.

Viral Marketing "Send to a Friend" Component
Let the Dashboard automatically add a Send-to-friend box that will forward the email to any number of specified email addresses.  Every email forwarded is tracked and counted in the Dashboard reporting.

Related Features:

Complete Ecommerce System
Deliver your products and services directly to your customer's inbox using the Dashboard's Ecommerce System.  Create purchase links and "add to cart" buttons inside your email newsletters and track clicks to individual products.  Keep customers up to date on your latest sales and promotions.  Create special promotional codes for each email, targeted specifically to groups of customers based on region, age, gender or any other criteria you choose!

Subscription & Membership System
Create targeted emails to your customer & mailing list base to promote your paid subscription memberships.  Easily place purchase links directly in your rich text emails to entice impulse purchases directly from the email.  Engage your existing members by easily sending out rich, graphical email newsletters on a regular basis.

Paid Download Management System
Create targeted emails to your customer & mailing list base to promote your latest downloads.  Easily place purchase links directly in your rich text emails to entice impulse purchases directly from the email!

Marketing & Campaign Management
Get the most out of your campaign by using the Email Publishing and Tracking software within the Dashboard to keep your customers apprised of your latest campaigns and promotions.  Track email read rates and click through rates as they relate to each campaign!

Customer Service & CRM
Create targeted emails to your customer & mailing list base to promote new products and services or notify of changes in your policies, prices or shipping methods.  Track read and click-thru status on a per-customer basis for every bulk email sent through the Dashboard Email Management system to gauge interaction with a customer or group of customers.

Advanced Content Management
The Email Management software ties directly into the Dashboard's Content Management software, allowing you to quickly publish your content to graphical HTML newsletters.  Deliver your news stories, press releases, event calendar, products, services, surveys and more directly to your customer's inbox.  Create and deploy an email newsletter in less than 5 minutes!

Incentive & Loyalty Systems
Use the incentive & loyalty points system within the Dashboard to take your email newsletters and email marketing to the next level.  Award loyalty points to users who click links to visit sponsors' sites.  Incentivize your readers by creating online auctions using the Dashboard's Auction Management software, then target users by sending them the most interesting auctions based on their profiles.

Other Terms For This Module:

Email Management System, Email Management Software, Email Delivery System, Email Marketing System, Email Marketing Software, Email Tracking Software, Email Performance, Email Results, Send Mass Emails, Send Bulk Emails, Bulk Email Server.